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In December 2007, Datran Media conducted its second annual marketing and media survey by reaching out to over 2,000 industry leaders. With the New Year rapidly approaching, we asked marketers to reflect on the year that was and share their 2008 marketing plans with us and the rest of the industry.
Datran Media received a record number of responses and gained some very interesting insight from many of the industry's leading marketers. From email to display, Datran Media learned about the channels that had an impact in 2007 and what mediums will dominate 2008. We have collected and tallied all the results and we hope this survey helps shed some light on how the industry as a whole, will be using online marketing channels in 2008.
1. Compared to 2007, in 2008, your company is likely to?
2. In 2008, do you expect your company's email marketing ROI to be?
3. Which advertising media buys perform strongly for your company? (select all that apply)
4. Which media channels do you think complement the email media channel? (select all that apply)
5. Has or does your company plan to employ email to do any of the following? (select all that apply)
6. Do you currently send targeted email campaigns?
7. If your company currently sends targeted email campaigns, which if any of the following applies? (select all that apply)
8. Does your company currently or plan to do any of the following?
9. Do you believe email has helped boost sales through other channels?
10. Do you plan on integrating marketing messages in your transactional emails in 2008?
11. Do you currently use and/or plan on using an outside vendor for email marketing?
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